Logistical support for GoodLife Foods
.avif)
Taking care of everything from start to finish
GoodLife Foods is Europe's largest producer of frozen food products, both branded and private label. The company has a diverse and strong portfolio in the Benelux, including brands such as Bicky, Beckers, Mexicano, and Mekkafood. With more than 1,700 employees across Europe, GoodLife Foods is one of the leading players in the market.
The company believes that good food brings people together and develops all its products with care, expertise, and high-quality ingredients. In a sector where food safety, hygiene, and continuity are crucial, GoodLife Foods distinguishes itself through reliable processes, consistent quality, and sustainable partnerships.
The challenge
GoodLife Foods presented HB RTS with a logistics challenge concerning the availability and hygiene of load carriers in a dynamic food environment. In an operation with complex and volatile logistics flows, there was a need for more control, predictability, and continuity.
GoodLife Foods was looking for a solution for:
- Uncertainty about the availability of load carriers
- Insufficient washing capacity to structurally guarantee hygiene
- Complex and volatile logistics flows with peaks in volume and demand
The HB RTS approach
Together with Goodlife Foods, HB RTS implemented a total solution that completely relieves GoodLife Foods of any worries:
- Pooling and rental of load carriers, tailored to operational needs
- Complete insight into the entire fleet and current availability
- Washing the entire fleet at an HB location for guaranteed hygiene and continuity
- Active support in process improvement and rapid follow-up of deviations
- Flexible deployment of capacity to adapt to complex and changing flows
Results
The collaboration provides greater control, peace of mind, and predictability in operations. GoodLife Foods has complete and reliable insight into the fleet, ad hoc actions have been reduced, and the availability of load carriers is structurally guaranteed.
Thanks to our collaboration with HB RTS, we have complete insight into our fleet and the availability of load carriers. This is essential in a dynamic food production environment. By washing our entire fleet at an HB location, hygiene and continuity are guaranteed, in line with our high food safety standards. HB RTS actively thinks along with us, responds quickly, and flexibly adapts to our volatile operations, ensuring that we always have sufficient capacity. For a food producer like us, who wants to deliver top-quality products to retailers and food service providers every day, this is of great value."
Jan van der Steen
Transport Asset Lead – GoodLife Foods
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